Why Brokerage Matters

“Real estate brokerages are all the same, more or less.”

While this may represent conventional opinion, it isn’t all true. Pay closer attention and you’ll see that the brokerage you choose matters very much when it comes to your best interests. Consider these 2018 market share stats (based on total number of transactions in Seattle):


If you don’t see a particular brokerage on this graph, it’s because that brokerage represented less than 2% of either buyers or sellers in 2018. And if a particular brokerage seems to represent a lot more buyers than sellers – it might be because sellers have gone through a real estate transaction before and they know a lot goes into it. Unlike first time buyers who have yet to go through the process, home sellers know that there are a lot of variables in the purchase/sale of real estate, making the service of a top broker indispensable.

Year in, year out, Windermere represents the largest share of Seattle buyers and sellers.


Market share = Experience = Measurable results for clients

Overwhelming market share is wonderful for Windermere, but what difference does it make to the everyday buyer and seller? Well, market share means experience and that delivers solid benefits to clients. Not to mention, when a home has the Windermere sign out front, sellers enjoy the benefit of the ‘Windermere Factor’; that is, buyers (and their agents) intuitively know that a professional is representing the sale.

If you’re thinking of buying or selling real estate, put knowledge, experience and branding on your side and expect the highest value for your investment. The transaction of real estate involves high stakes and the consequences for errors can be very expensive. So start with a brokerage that has proven results and a dependable reputation.

Windermere isn’t the best because it’s the biggest; rather, it represents the greatest market share because it’s committed to offering the finest service and the highest value to its clients. I started my real estate career with Windermere and have always hung my license with Windermere because these are principles that I personally hold true.